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<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Trevor and all</span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'> </span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>As a member and somewhat lurker of the
list, thought I would add a couple of things. Hopefully now I shall do less
reading of posts and adding a few more of my own.</span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'> </span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>First of all, avoid Business Link at all
cost. We used them a few years ago and the advice is geared towards them
helping you write a business plan, great if you want that but not very useful
if what you are looking for is help and support on marketing. Far better
to get a mentor, then use Business Link. They have recently relaunched
(at least here in </span></font><font size=2 color=navy face=Arial><span
style='font-size:10.0pt;font-family:Arial;color:navy'>London</span></font><font
size=2 color=navy face=Arial><span style='font-size:10.0pt;font-family:Arial;
color:navy'>), so maybe now the service is better.</span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'> </span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>And the second point with Community Radio,
associate yourself with local community websites that cover similar interests
to you. There are some good potential partnerships there. Many websites are
also developing podcasting services which can be just as important as
FM/AM/Digital radio.</span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'> </span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>As someone who has been involved in
community new media for over a decade, I’m looking forward to seeing how
new media and traditional community media can work together and support each
other.</span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'> </span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>It’s all about making sure people
understand how partnerships can work and not be afraid to do so.</span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'> </span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Cheers</span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'> </span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Leslie</span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'> </span></font></p>
<div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>------------------------------------------------------------------------------------<br>
</span></font><font size=2 color=navy face=Arial><span style='font-size:10.0pt;
font-family:Arial;color:navy'>Leslie Bunder</span></font><font size=2
color=navy face=Arial><span style='font-size:10.0pt;font-family:Arial;
color:navy'>, editor and co-founder<br>
SomethingJewish<br>
<a href="http://www.somethingjewish.co.uk">www.somethingjewish.co.uk</a><br>
tel: 07976 220 273<br>
e-mail: <a href="mailto:leslie@somethingjewish.co.uk">leslie@somethingjewish.co.uk</a></span></font></p>
<div>
<p class=MsoNormal><font size=3 color=navy face="Times New Roman"><span
style='font-size:12.0pt;color:navy'> </span></font></p>
</div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>SomethingJewish is published by JMT
Ventures Limited.</span></font></p>
<div>
<p class=MsoNormal><font size=3 color=navy face="Times New Roman"><span
style='font-size:12.0pt;color:navy'> </span></font></p>
</div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>The SomethingJewish network of sites
includes: SomethingJewish.co.uk, DailyJews.com, JewishBlogging.com
SomethingIsraeli.com, SomeoneJewish.com, Jewswire.com, Jewtastic.com
Jewish.net, Jewish.co.uk and JewishReunion.co.uk<br>
------------------------------------------------------------------------------------</span></font></p>
</div>
<p class=MsoNormal style='margin-left:36.0pt'><font size=2 face=Tahoma><span
style='font-size:10.0pt;font-family:Tahoma'>-----Original Message-----<br>
<b><span style='font-weight:bold'>From:</span></b>
cma-l-bounces@commedia.org.uk [mailto:cma-l-bounces@commedia.org.uk] <b><span
style='font-weight:bold'>On Behalf Of </span></b>Trevor Lockwood<br>
<b><span style='font-weight:bold'>Sent:</span></b> </span></font><font size=2 face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'>28 November
2006</span></font><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma'> </span></font><font size=2 face=Tahoma><span
style='font-size:10.0pt;font-family:Tahoma'>11:12</span></font><font size=2
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'><br>
<b><span style='font-weight:bold'>To:</span></b> cma-l@commedia.org.uk<br>
<b><span style='font-weight:bold'>Subject:</span></b> [CMA] Community Radio
strategy</span></font></p>
<p class=MsoNormal style='margin-left:36.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'> </span></font></p>
<p class=MsoNormal style='margin-right:0cm;margin-bottom:12.0pt;margin-left:
36.0pt'><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>Javed
is right - we do need a coherent policy with a strategy that is clearly defined
and recognisable.<br>
<br>
Community radio serves specific sectors, and is ideally placed to do so. It
should have no real concern for audience numbers, particularly now when
broadcasts can be archived and made available in different ways; as podcasts,
streaming from sites, downloads - and can be distributed in several different
ways.<br>
<br>
It's this flexibility which provides the key to the future, which when it is
combined with the energy that comes from a small group of people working
together to achieve an objective, will bring recognition and listeners. <br>
<br>
We can straddle the two camps: conventional radio has passive listeners to
content put together by professionals. We can bring together and assist those
people who now just listen but want to broadcast by bringing a professionalism
not found elsewhere, or only rarely, and we can be identified as stations that
provide a certain range of content, whether that be by ethnicity, language,
interest, geography or whatever.<br>
<br>
I've just been talking to a Business Link (part of the East of England
Development Association) Business Advisor. He couldn't understand the concept
of community radio. He suggested we should persuade BBC presenter Libby Purves
(who lives a few miles away) to make programmes for us. He said advertisers
would not be interested - that they wanted large audiences. I disagree, as I
believe that the radio broadcasts and the web sites, and the reach out into the
local community with events covered by us will encourage local advertisers, who
get very poor return for expensive display adverts in local newspapers and
magazines.<br>
<br>
We can't make good programmes all the time - but we should be prepared to air
those made by other CR stations. Perhaps we need an annual awards ceremony
(sponsored) for the 'Best of ....'<br>
<br>
Cooperation agreements with the BBC will only be fruitful when they start
broadcasting our material, and perhaps we need a marketing and promotional
agency that can take the best of our work and sell it to the world.<br>
<br>
It's democracy at work, but unfortunately we have a society that only
understands profit in monetary terms. We must sell quality instead.<br>
<br>
Trevor Lockwood<br>
Ipswich Community Radio <a href="http://www.icrfm.co.uk">www.icrfm.co.uk</a><br>
and the fledgling Felixstowe Radio <a href="http://www.felixstoweradio.co.uk">www.felixstoweradio.co.uk</a></span></font></p>
<p style='margin-left:36.0pt'><font size=2 face="Times New Roman"><span
style='font-size:10.0pt'>--<br>
No virus found in this incoming message.<br>
Checked by AVG Free Edition.<br>
Version: 7.5.430 / Virus Database: 268.14.19/555 - Release Date: </span></font><font size=2><span style='font-size:10.0pt'>27/11/2006</span></font><font size=2><span
style='font-size:10.0pt'> 18:09</span></font></p>
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